Customer Engagement Model

ikonic built a customer engagement model that unifies customer data, improves multi touch attribution, and helps teams plan and work more efficiently.

Since 2007, we’ve conceptualized, built, and analyzed 1,000s of marketing campaigns, been a part of several products that evolved from nimble startup to acquisition and helped hundreds of companies create delightful customer experiences for millions of users.

Engagement Attribution Vector

During this time, new channels and technologies dramatically changed the environment in which marketers operate and consumers buy. Yet our process of blending design thinking with customer insights and agile development to lower risk remains constant. As a result, we have a deep understanding of how to improve the end-to-end customer experience. We’ve extended our knowledge to pioneer a marketing attribution model that helps companies visualize and optimize their marketing activities in real-time to produce clear, measurable results.

Experience Design Vector

The Customer Engagement Model helps marketers see what they otherwise would have missed and make adjustments as needed. The benefits are profound. Insights from the consumer decision journey and the marketing-mix allocation inform the tactical media mix. Actual results compare with goals as they come in, with the mix and budget adjusted accordingly. The result is a tool that provides visibility into what moves the needle so marketing teams can orchestrate the entire customer journey from lead acquisition to close and provide ROI documentation.

3 Ways To Work With Us

Many of our clients come to us with a particular need and eventually expand their relationship with us. Our flexible process means you can begin with a workshop or defined project and later take advantage of our subscription.

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A flat fee subscription allows you to avoid scope meetings, change orders, hourly billing, and other distractions. Our subscription will serve you best if you are growing fast and have multiple needs.

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If you have a clearly-defined need with a specific deadline to meet, starting with a project may work best for you. Project work includes our Strategic and Engagement services.

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Our workshops help organizations see the big picture. Each session provides a captivating mix of hands-on activities, discussion, and coaching by our team. You’ll start applying your practical skills the moment you step out of training.