Crafting Customer Engagement
ikonic combines strategy and engagement to achieve business results, this means: Better Outcomes. Experiences people love.
We help organizations turn ideas into meaningful outcomes for the people that matter: employees and customers.
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When you work with ikonic, our expertise is your expertise. These Un-Cork articles are only the beginning – a curated look into our range of capabilities.
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Who is ikonic?
We are a behind-the-scenes partner to successful organizations that need evidence-based solutions to challenging problems.
We leverage customer research and journey mapping to identify the marketing channels to pursue while informing ways to address and align messaging across all digital channels.
By: Jared Wick on January 15, 2018
Brainstorming isn’t as effective as many believe it to be. While sharing ideas in groups is essential, the typical, unstructured format of brainstorming sessions leads to groupthink, a situation where the first few ideas are quickly validated before more creative ideas can come to light. Early ideas also provide a template or anchor for the…
By: Wes Herzik on August 18, 2017
Brands are missing out on the one metric that will help them identify the prospects who are ready to buy. Over the past few years, companies have shifted resources from traditional to digital in hopes of expanding their reach. Many expected their investment to yield more leads – which may have been the case –…