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If you are approaching design thinking concepts for the first time you may have some preconceived notions about experience design that range from incomplete to completely false. We identified several myths and misconceptions about experience design commonly found in sales and marketing teams to help you skip the confusion. What is experience design? Experience design…

These four prototyping tools are doing some heavy lifting for experience designers. Our design team put them to the test to decide which tool would most enhance our workflow. We love software that helps us work more efficiently while improving the outcome of our efforts and all of these tools have the potential to do just…

Experience maps, customer journey maps, and service blueprints represent different processes and goals, yet their purpose is to align the customer experience with business initiatives, yielding opportunity and insight into innovative products and services. They are a means to engaging interdisciplinary team conversation and establishing common ground. This article is an overview of the three most…

Marketing is both expanding and evolving as consumers continue to place a higher value on the experience they have with a company. We are creating more experience design strategies than ever and executing experience design patterns across digital channels. These responsibilities often include: Customer Research Surveys, outreach, analytics, demographics… Marketing teams use all of their tools to…

The human experience is rapidly shifting from physical to digital and the demand for high-quality digital experiences is higher than ever. Companies are taking note and moving as quickly as possible to compete by improving the many points through which they reach customers and in many cases their own employees. This new economic shift is…

In case you forgot, “the fold” is an invisible line on a webpage drawn at the bottom edge of the browser window. Content which is above the fold does not require scrolling to view. Content that is below the fold requires a user to scroll past the fold to view. The fold was once a…